Insurance that prioritizes you.
We do life insurance differently.
Fast, straightforward application
Our 100% online, hassle-free process makes applying easy. What used to take weeks can now be completed in minutes, so you can focus on what matters most. Most applicants won’t even need a medical exam.
Expert advice
Our team of licensed agents is committed to helping you find the perfect life insurance policy tailored to your needs.
Flexible, affordable options
We analyze your information in real-time across our wide range of products, matching you with a policy that suits your needs and budget.
Automated & simplified underwriting
Our streamlined underwriting process leverages advanced technology and predictive modeling to offer instant decisions, with no medical exams required for most applicants. If a medical exam is necessary, we’ve shortened the wait time from months to just days.
Money-back guarantee
If you’re not satisfied with your policy within the first 30 days, we’ll refund your payment in full—no questions asked.
Cancel anytime
You can cancel your policy anytime, with no cancellation fees.
Coverage you can trust
Our policies are backed by trusted life insurance companies such as Legal & General America, Ameritas Life Insurance Corp., and TruStage™. By combining their reliable coverage with our streamlined application process, we’ve reduced the application time from weeks to just minutes. You get the stability of top insurers with the convenience of modern technology.
"Excellent" rating from Trustpilot
Surevix has earned an "Excellent" rating on Trustpilot, with 4.8/5 stars based on customer reviews.
A+ Rating from Better Business Bureau
Surevix is rated A+ by the Better Business Bureau (BBB) with zero customer complaints.
4.7/5 stars on Google
Surevix has earned an outstanding rating of 4.7 out of 5 stars on Google, based on average customer reviews.
Top investors
Surevix is proudly supported by leading investors, including Sequoia, Accel, GV, Goldman Sachs, and investment funds from notable figures like Jay-Z, Will Smith, Kevin Durant, Robert Downey Jr., and more. Their investment allows us to focus on what matters most—serving you.
Our origins
Surevix was founded in 2016 by Alex Morgan and Sam Lee, who met at Stanford Business School with the goal of making life insurance more affordable, accessible, and straightforward. Sam’s personal experience in college, when he was sold an expensive life insurance policy he didn’t need or could afford, sparked the idea. He soon realized that many Americans were in the same boat—unaware of life insurance or lacking the right coverage to protect their families.
Traditionally, life insurance has been confusing, costly, and time-consuming. Alex and Sam were determined to change that. They set out to help people protect their families with simple, affordable life insurance. Surevix now offers policies that ensure individuals don’t end up with coverage they don’t need.
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